- Measuring sustainability
- UN System activities
- Promoting excellence
|Note:||The statistical data and TSA data compiled by UNWTO are founded on a 2 piece set of recommended methodological frameworks for measuring tourism in a standard way, for more information see Methodology.|
UNWTO systematically gathers tourism statistics from countries and territories around the world into a vast database that constitutes the most comprehensive statistical information available on the tourism sector. The database, updated regularly, is composed by the following sets of data:
- Compendium of Tourism Statistics
Statistical information on tourism’s multiple facets is pivotal in advancing knowledge of the sector, monitoring progress, promoting results-focused management, and highlighting strategic issues for policy decisions. The Compendium provides statistical data and indicators on inbound, outbound and domestic tourism, as well as on the number and types of tourism industries, the number of employees by tourism industries, and macroeconomic indicators related to international tourism.
- Yearbook of Tourism Statistics
Understanding, for each country, where its inbound tourism is generated is essential for analyzing international tourism flows and devising marketing strategies, such as those related to the positioning of national markets abroad. The Yearbook focuses on data related to inbound tourism (total arrivals and overnight stays), broken down by country of origin.
- Outbound tourism data (estimates)
In addition to the above statistics, and in order to complement the still relatively limited outbound tourism statistics provided directly by countries, UNWTO estimates data for countries’ outbound tourism flows (i.e. tourism of resident visitors outside the economic territory of the country of reference). This is done on the basis of data supplied by each of the destination countries and therefore corresponds to arrivals in these countries.
The Methodological Notes to the Tourism Statistics Database includes conceptual references and technical notes for a better understanding and application of the statistics in the aforementioned datasets. Available in English, French and Spanish. For more information, see Metadata.
How to obtain the data
- as annual printed editions, please send an email to: firstname.lastname@example.org
- as annual PDF editions through UNWTO’s electronic library, the eLibrary
- as customized Excel datasheets (for any country and any period between 2010-2014) through UNWTO’s online Tourism Statistics application
- as Excel datasheets on CD-ROM (for all countries and covering the 1995-2014 or 2010-2014), please send an email to: email@example.com
|Note:||The above sets of data comprise annual information per country; users seeking the latest available statistics for shorter reference periods or regional aggregates are invited to consult other UNWTO publications in the UNWTO e-library (http://www.e-unwto.org). Of particular interest is the work by UNWTO Tourism Trends and Marketing Strategies Programme, notably the UNWTO World Tourism Barometer.|
Tourism Satellite Account (TSA) - Data Worlwide Summary
In relation to the economic measurement of tourism, UNWTO has carried out a first compilation of TSA data as well as information regarding TSA implementation in countries in the publication TSA Data Around the World - Worldwide summary. Read more...