The Governance for the Tourism Sector Project took place during 2010-2011, in order to develop a strategic approach oriented at the construction of a governance structure for the tourism sector. The analytical framework and objectives were established based on the following:
Determining the space that governance occupies in the tourism sector (delimitation of its dimensions, measurement and evaluation of their magnitudes);
Formulating an operative definition of governance for the tourism sector; and
A strategic design centred on three specific perspectives:
that of the institutional relations of the Secretariat with UN sister Organizations and other international organizations, Affiliate Members and other stakeholders that constitute the tourism sector in its international dimension,
that of the National Tourism Administrations with the rest of stakeholders that constitute the respective national tourism sectors, and
that of the national and subnational tourism administrations, to support and encourage patterns of performance geared towards increasing management efficiency in, principally, the following topics: statistics and economic evaluation of tourism; education and training; marketing strategies; risk and crisis management..
The project was carried out in two phases:
Phase 1. The objective was to identify, analyse, establish and evaluate the state of the art in matters of tourism governance, as well as to identify the achievements and components that can contribute to a system of governance for tourism, while explaining and assessing their potential reach and impacts within the Secretariat and for National Tourism Administrations.
Phase 2. Aimed at generating a proposal for a strategic management plan.