Measuring Sustainable Tourism (MST)


Press Release: UNWTO hosts 1st meeting of the Working Group of Experts on Measuring Sustainable Tourism



With the support of the United Nations Statistics Division (UNSD), UNWTO has launched the initiative Towards a Statistical Framework for Measuring Sustainable Tourism (MST). The aim is to develop an international statistical framework for measuring tourism’s role in sustainable development, including economic, environmental and social dimensions.

By integrating tourism within economic, social and environmental measurement standards, the framework aims to provide a common language and organizing structure for exploiting the richness of data already available and for more effective data production, management and integration.

Such a standards-based framework can further support the credibility, comparability and outreach of various measurement and monitoring programmes pertaining to sustainable tourism, including the derivation of Sustainable Development Goals (SDG) indicators and those of UNWTO’s International Network of Sustainable Tourism Observatories (INSTO).

Overall, the statistical framework from the MST will provide an integrated information base to better inform on sustainable tourism, to facilitate dialogue between different sectors and to encourage integrated, locally relevant decision making.

For more information please contact: mst@unwto.org

Working Group on Measuring Sustainable Tourism

Measuring sustainable tourism naturally cuts across a range of disciplines and agencies. In advancing the MST statistical framework, an open Working Group of experts has been established to lead the technical development and support engagement among these key stakeholders.

UNWTO is working together with UNSD and leading country experts, and under auspices of the UN Committee of Experts on Environmental-Economic Accounting (UNCEEA) and the UNWTO Committees on Statistics and Tourism Satellite Accounts and on Tourism and Sustainability. The Working Group also counts on the involvement of relevant international organizations.

Country pilot studies are being developed to bring together relevant stakeholders and contribute to the design and texting of the statistical framework. See the complete list of pilot studies and country experiences.

Documents submitted to the UNCEEA, London Group and Comittee on Statistics and the TSA
Reference Documents