Session 5 - Speakers profile

Central paper presented by  
Mr. Christophe Demunter
Tourism Statistics Section
European Commission (EUROSTAT)

Christophe Demunter has twenty years experience in official statistics. After seven years in labour market statistics and national accounts in his home country Belgium, Christophe joined the European Commission's Luxembourg based statistical office Eurostat in 2004 to further develop ICT usage statistics in the EU. Since 2006 he is in charge of tourism statistics but also has one leg in Eurostat's task force on big data, trying to move the focus from collecting data to connecting data. Christophe holds master degrees in applied economics, criminology and European law.

Mr. John Kester
Director of Statistics, Trends and Policy

World Tourism Organization (UNWTO)

Mr. John Kester (Delft, The Netherlands; 1962) is Director of the Statistics, Trends and Policy Programme at the World Tourism Organization (UNWTO). He is supervising the team that carries out the activities with regard to statistics standards and measurement, implementation and capacity building, data collection and compilation, analysis, short-term and long-term trends in tourism and forecasting, marketing and promotional techniques.

He started his career in the UNWTO Secretariat in January 1997. Since its inception in 2003, he has been involved in the development and compilation of the UNWTO World Tourism Barometer, a publication aimed at monitoring the short-term evolution of tourism, as well as the annual UNWTO Tourism Highlights. He has also been in charge of the preparation of the long-term forecast UNWTO Tourism Towards 2030.

Before joining the UNWTO, Mr Kester graduated in Social Science with a specialisation in research methodology and data analysis from the University of Leiden (the Netherlands) and worked for seven years at Statistics Netherlands as researcher in the field of socio-cultural statistics.


Ms. Sara Mathews
Head of Destination Marketing APAC, TripAdvisor and PATA Chairperson

Sarah leads the Destination Marketing Sales team at TripAdvisor, for the Asia Pacific region. The team is focused on working with and supporting all tourism boards in Asia Pacific, as well as helping local hospitality businesses better understand the impact of digital on their business. Under Sarah’s leadership, the Asia Pacific team launched the first TripAdvisor’s Destination Academy, a three-day Digital Boot camp for government organisations and the CEO Challenge, a regional campaign that supports the discovery of less well-known destinations in the region.

Prior to her current role, Sarah was based in TripAdvisor’s London office as part of the Destination Marketing Sales team and was responsible for the European, Asian and African markets. During that time, she worked closely with key clients such as South Africa Tourism and Greek National Tourism Organization, sharing best practices with industry partners. Her work with South Africa Tourism on its first global strategic partnership was featured in the recent UNWTO E-Marketing Handbook.

Sarah is current Chairperson of Pacific Asia Travel Association. She first joined the PATA Executive Board when she was elected the Industry Council Chairperson in 2014 and was elected Vice Chairperson in May 2016.

Prior to joining TripAdvisor, Sarah held MICE and international marketing positions at the Hong Kong Tourism Board and Visit Flanders, where she worked with industry partners drive awareness of both destinations. Sarah was a senior executive at Cesar Ritz Colleges in Hong Kong before that.

Born and raised in Hong Kong SAR, Sarah has also lived in Beijing and Australia and is fluent in Mandarin and Cantonese, giving her a deep understanding and appreciation of the region.

Ms. Ana Moniche
Regional Government of Andalusia and NECsTouR


Ana Moniche Bermejo has a Master in Science (MSc) in Urban Planning and Environmental Assessment and Management from Oxford Brookes University. A degree in Economics from Universidad de Málaga. She is currently working as Senior Officer of the Statistics and Market Research Area for the regional Government of Andalucía (Spain). She has been working as Research Associate at the University of East Anglia during 2012 and 2013. Her expertise ranges from Tourism Statistics, Surveys implementation and exploitation of results, analysis of tourism demand and supply, impact of cultural or sport events, econometrics and time series analysis, tourism indicators system, sustainability and tourism. She is the leader of the NECSTouR Indicator Working Group. NECSTouR is the Network of European Regions for Competitive and Sustainable Tourism, bringing together 30 strong regions competent in tourism associated to tourism-related academic organisations and representatives of sustainable and responsible tourism business networks from 17 European Countries. Since 2007 NECSTouR has been at the forefront of European tourism policy, lobbying to strengthen the presence of regions in the European arena.

Ms. Inmaculada Gallego
Regional Government of Andalusia and NECsTouR

Inmaculada Gallego Galán has a PhD in Tourism Planning and Management from the University of Malaga. She is currently the Head of the Statistics and Market Research Area for the regional Government of Andalucía (Spain) and an associate professor for the Department of Economics and Business Administration at the University of Malaga. In addition, she has extensive experience in different areas of tourism research (e.g., economic analysis, market research, tourism management analysis, etc.) but his research focuses on the creation and development of indicators systems for the management of tourist destinations.

Mr. Aki-Hito Sato
Assistant Professor 

Kyoto University, Japan

Aki-Hiro SATO graduated from Tohoku University, Japan in 1997 and received the Doctor of Information Sciences in Graduate School of Information Sciences from Tohoku University, Sendai, Japan, in 2001. From 2000 to 2001, he worked as a Doctoral Fellow of Japan Society for the Promotion of Science in Research Institute of Electrical Communication of Tohoku University. From 2001 to 2006, he worked as a Research Associate in Graduate School of Informatics, Kyoto University. Since 2007, he has been an Assistant Professor in Graduate School of Informatics, Kyoto University, Japan. He has been a research fellow of Canon Institute for Global Studies (CIGS) since February 2015 and a PRESTO researcher of Japan Science and Technology Agency (JST) since October 2015. A.-H. Sato's research has concerned on issues of microscopic dynamics and statistical properties in complex socioeconomic systems based on data-centric science. His current research interest is to construct an infrastructure for world grid square statistics generated from various data sources such as government statistics, data collected from the Internet, and satellite imageries and its applications to monitoring global sustainable tourism for development regarding geographical characteristics. Aki-Hiro Sato published a book entitled Applied Data-Centric Social Sciences, Springer (Tokyo) in 2014. He was a reviewer for several international refereed journals about economics, physics, and information sciences. He experienced to organize several international conferences as an organizer, program committee member, and chair.